Magic Eden and Yuga Labs have launched an Ethereum-based marketplace that rewards collectors with 'Diamond Rewards'. The rewards program will allow individuals to accrue points for engaging with Ethereum NFTs, and honors past on-chain transactions and trading activity as early as 2017. The program is part of a universal multi-chain rewards initiative that aims to make digital ownership accessible to all, including enthusiasts from Bitcoin, Solana, and Polygon. While the specifics of the rewards' utility are yet to be revealed, the program is expected to increase engagement and loyalty within the NFT space.